Jaguar Land Rover is the first premium automotive company to offer a fully online purchase option.
Together with Rockar, JLR will launch a new retail website and accompanying store at Westfield Stratford, which will staffed by non-selling product experts called ‘Angels’. As well as help customers use the in-store Rockar system, the Angels can show prospective customers around the six vehicles on display, offer advice, show colour samples and interior leathers.
Once visitors have gathered all the information they need they can complete their purchase on the Rockar website either in-store or at home. There is, of course, no need to visit the physical store at all; the online site allows customers to browse models, book test drives, specify their car, arrange finance and even trade in an existing model before hitting the ‘buy’ button.
Complementing its network of 201 UK retailers – currently undergoing a major £1bn overhaul – the new retail experience has been developed in response to changing demands from its customers. You can buy your new Land Rover through landrover.rockar.com, and the store opens on 4 October.