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DISCOVERY SVX SET FOR SVO TREATMENT?

DISCOVERY SVX SET FOR SVO TREATMENT?

by Joe Diamond, 27th May 2016

The next generation Land Rover Discovery is in-line for an extreme make-over by JLR’s Special Vehicle Operations department, according to reports.


The Disco 5 is due to break cover in late 2016, and is widely rumoured to be the flagship ‘halo’ model for JLR’s commitment to the ‘capability’ market.
The so-called hardcore SVX model is due to hit the forecourts in late 2017, and will likely provide SVO with an ideal opportunity to flex their engineering mite.
SVO currently uses the Range Rover Sport SVR as an example of the ultimate in ‘luxury’ motoring, while ‘performance’ is represented with the 200mph Jaguar F-Type SVR.Speaking to Autocar, SVO boss John Edwards said: “Every nameplate we produce will be considered for an SVO derivative — we will look at each one and see if we can push the boundaries in any direction.

“Land Rover is all about bandwidth. What we have done over 65 years is broaden the breadth of capability of our vehicles. We have taken the opportunity with the Sport SVR to go right, and SVX gives us a chance to go left. It’s clear that a result of that will be that the Land Rover proposition will benefit overall — we will be amplifying the core brand values.” 

While refusing to confirm that the SVX is set for SVO-fettling, Edwards outlined his desire to get to work on the next range-topping Disco.
“The opportunity might be different from a market perspective, but it is obvious from a Land Rover perspective. From an emotional perspective it is pressing that we do an SVX.” SVO is currently awaiting the completion of its new Technical Centre in Ryton, near Coventry, with 100 new jobs being created.

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