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by Louise Woodhams, 14th July 2016

Five lucky winners were awarded a Land Rover Discovery Sport for a year to help develop their countryside careers

Land Rover and The Prince’s Countryside Fund (PCF) have announced the five winners of their 2016 bursary, which offers a year’s loan of a Land Rover Discovery Sport vehicle to support people aged from 21 to 34 in the development of their rural careers.
The five winners were awarded the vehicles at Loseley Park in Surrey together with training from the Land Rover Experience team to prepare them for all terrains and weather conditions, and teach them about the vehicle’s range of on and off-road features and towing capabilities. 

The winning entrants included 21-year-old Lewis Steer, who runs a rare breed wool business; 28-year-old Steven Holmes, founder of a new microbrewery, 24-year-old Ashley Stamper, a self-employed shepherdess, 34-year-old Helen Reeve, dairy farmer, and 29-year-old Tomos Evans, sheep farmer.

They were selected for their entrepreneurial spirit and passion for making a difference within their rural community.

Jeremy Hicks, Jaguar Land Rover UK Managing Director said: “UK farming is a crucial part of our economy and the breadth of different careers our winners are carving for themselves demonstrates just how important diversification is becoming for young people to prosper in the industry. We hope that each one of them will truly benefit from the loan of the Discovery Sport, with the vehicle and the savings made on other transport costs, helping to take their projects to the next level.”

Claire Saunders, director of The Prince’s Countryside Fund said: “We’re delighted to be able to support five ambitious young people who are making huge strides in their rural careers. These entrepreneurs are great ambassadors for young people making a difference in their rural communities. Our partnership with Land Rover has provided a great opportunity for people who live and work in the countryside and everyone involved with The Prince’s Countryside Fund is excited to follow their journey this year and see the difference these vehicles can make.”

One difference that it will make to Ashley is that it will help her to transport her sheepdogs and feed down farm tracks that are inaccessible in her current car. She plans to get her trailer licence during the course of the year and use the vehicle to tow livestock for farmers within her community. She is currently a contract hill shepherd working in Northumberland covering 9000 acres of land, but her dream is to one day be a self-employed contract shepherdess, an ambition that she hopes will be boosted by the Land Rover: “Coming from a family of beauticians, setting up in agriculture and generating capital has been challenging, however the more I am able to travel around and build a reputation for myself, the more successful I will be.”

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