The Land Rover Freelander 1 has become the latest car to benefit from the brand’s Heritage status, JLR have revealed.
It remains one of Land Rover’s best-selling vehicles of all time, and Mk1 owners will now be subject to services, parts and experiences courtesy of the green oval’s Heritage division. Land Rover define a Heritage model as one that has been out of production for over a decade.
With the Freelander 1 produced between 1997 and 2006, it’s only natural that it should now join the Heritage ranks following the turn of the year. Following its debut nearly two decades ago, the Freelander was revolutionary thanks to no less 16 patented features, including Hill Descent Control (HDC), Immediate Reduction Drive (IDR), a viscous-coupling (VCU) and an innovative ABS system for off-roading. The Freelander’s biggest perk has and always will be that it’s much more car-like that the green oval’s previous vehicles. More refined, more fuel efficient, and seen as nothing short of a bargain, the ‘baby Land Rover’ found its place immediately among the forecourts. Heritage’s Tim Hannig said: “With the addition of the Freelander 1 as a Heritage model,
Land Rover is reaffirming its support and commitment to its loyal customers by providing exceptional cars, services, parts and experiences for models more than ten years out of production. “Genuine Land Rover Heritage Parts have been engineered and tested in extreme conditions. It gives customers total peace of mind that their vehicles are maintained to the highest possible standards.” The Freelander 1 becomes the brand’s eighth Heritage model, joining the Series I, II and III, Range Rover Classic and P38 Range Rover plus Discovery 1 and 2.