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by Louise Woodhams, 14th March 2017

JLR continue to utilise their heritage with the launch of Range Rover Reborn, the latest model to emanate from its Classic division

The Rétromobile Salon in February this year saw the world debut presentation of the next in the Reborn series of expertly sourced and comprehensively restored Classic Land Rovers. Capturing the imaginations of the world’s automotive media at the annual classic car show in Paris, the factory-restored 1978 three-door Range Rover Classic builds on the successful introduction of the Land Rover Series I Reborn project that was introduced last year. Finished in the oh-so-seventies but period correct colour of Bahama Gold, the 3528 cc V8 Zenith-Stromgberg 175CD type engine has been overhauled to develop its original 132 bhp (at 5000 rpm) and 186 lb ft of torque (at 2500 rpm) through a four-speed manual transmission.

The new programme, which will restore an initial ten examples of the luxury SUV, gives customers the opportunity to buy an original and highly collectible vintage Range Rover, direct from Land Rover Classic in the UK. The company says it will advise customers on the most suitable base vehicles, based on collectability, any unique characteristics and preferred chassis numbers, and unlike Jaguar’s continuation models, there’s theoretically no limit on the work it will do. The sky is the limit. “Range Rover Reborn is another showcase of our dedicated in-house engineering expertise,” says Tim Hannig, Director of Jaguar Land Rover Classic. “It underscores our commitment to nurturing the rich heritage of Land Rover, and is a rare opportunity for customers to own a valuable and genuinely collectible automotive icon.”

As one would expect they’ll be using Land Rover Classic parts to make sure the vehicle is as authentic as possible, including period-correct colour ways, interior trim and accessories. As Tim pointed out it’s a wonderful way to preserve the much sought-after three-door original Range Rover. Prices for a completed Range Rover Reborn restoration start from £135,000. With representative examples of early Range Rovers currently selling for anything up to £50,000, it will be interesting to see what the initiative will do to the market – could now be the time to invest before prices sky rocket?

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