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JLR SUES CHINESE MAKERS OF EVOQUE COPYCAT

JLR SUES CHINESE MAKERS OF EVOQUE COPYCAT

by Patrick Cruywagen, 7th June 2016

JLR is suing Chinese automaker Jiangling Motors for allegedly copying the British firm's Range Rover Evoque


The Chinese are masters of copying everything and then selling it for cheaper. In 2015 Jiangling Motors unveiled the LandWind X7 at the 2015 Guangzhou motor show. Even Toyota diehards mistook it for JLR’s best-selling Evoque. The only difference being the price, grille and Landwind X7 badge. How cheap is it? Well you can buy three Landwind X7’s for the price of one real JLR Evoque.
Unfortunately the Chinese law protects these copycats. Just ask automakers Honda, they filed a similar lawsuit and after a fight lasting 12 very long years, they only walked away with a measly $2.43 as compensation.
As the matter is still to be heard in court, JLR are tight-lipped. All we know thus far is the following: a court in Beijing's eastern Chaoyang district "served Jiangling with newly filed actions surrounding copyright and unfair competition." LRM would like to take this opportunity to ask Jianling if we could put a Landwind X7 through its off-road paces. Watch this space.  

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