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LAND ROVER OPENS NEW FACTORY IN BRAZIL

LAND ROVER OPENS NEW FACTORY IN BRAZIL

by Patrick Cruywagen, 16th June 2016

Land Rover has just opened their new £240m manufacturing facility in Itatiaia, Brazil.


This is the first wholly owned Jaguar Land Rover manufacturing facility outside of the UK.  This definitely serves as a sign of JLR’s serious intention of global expansion. Remember it was only two years ago that they opened their joint venture factory in China. This is the first time that a British automotive group has opened a production centre in South America.

The new facility in Itatiaia will build the Discovery Sport and Range Rover Evoque for local customers, hardly surprising considering that one in three premium SUV’s sold in Brazil, is a Land Rover. The first vehicles from this factory will go on sale before the end of this month.

The Itatiaia factory will also host Jaguar Land Rover’s first ever-overseas Education Business Partnership Centre. Here 12,000 local school kids will enjoy a host of classroom activities each year. The centre will help the kids develop important skills and hopefully inspire them to one-day work for Land Rover.

Why a Land Rover production facility in Brazil? Land Rover has been selling vehicles in Brazil for over 25 years now. Then Land Rover sales have increased there increased by 11% in the first six months of 2016. So things are most definitely going well for Land Rover in Brazil. The Brazilian automotive trade is also feeling the benefit of this new production facility as several major components have been locally sourced. These include seats, cockpit, exhaust, chassis and powertrain.

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